Wednesday, December 5, 2012

Starbucks

'Tis the season, Divas!

That's right, I'm going there.  Time to talk about the most addicting, "classy", I-think-I-am-cool-because-I-am-holding-a-Sbucks-cup (we all know it's empty...) coffee shop of all time!

It all started when we were in high school and every girl found out about this new beverage called a "frappucino".  This was the beginning of an endless love affair that will always be the number one coffee shop of choice. Starbucks.



What is so appealing about this coffee shop that makes every girl crave a trip in the morning (or afternoon... or evening)?  Starbucks has grown from such a small business to globally expanding throughout the world on every block of every city (even the ones that don't matter).  Through extensive advertising, Starbucks has made a name that will forever resonate in your caffeinated heart.

Don't get me wrong, Starbs is more than just its coffee (even if the americano tastes like muddy water).  The ambiance, low lighting, over-priced drinks, and free wi-fi is enough to attract ANYONE, and that's exactly who they are targeting:
  1. Coffee lovers
  2. Non coffee lovers
  3. My mom
  4. People who want to be cool
  5. People who are cool
  6. Divas
  7. College students "studying"

  It's also a great place to make you feel important, and everyone wants to feel important.

The problems Starbucks potentially have are:
  1. The over-priced coffee drinks (c'mon, I know the pumpkin spice lattes are back in season and over-anticipated, but SEVEN dollars. I could buy 10 meals from Taco Bell on a budget like that.)
  2. The green naked mermaid
  3. Over-exposure (we get it, you want to be seen, heard, and recognized. HUA!)

But no matter what Starbucks chooses to do, they will be the leading coffee distributor for a long time to come.  

So go get your "non-fat sugar-free hazelnut iced latte" - you deserve it!

xo
-Diva


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