I really hope none of you have fallen captive to the "Belieber" trend that's unfortunately occurring. JBiebs, the "pop sensation" infiltrated the minds of the youth... adults... and elderly. Why does this barely-legal boy think he can seduce his way through the use of perfume?! Just stop.
So you may or may not have heard of thesong called "Boyfriend". Well, it so happens that a new perfume (yes, perfume) from JBiebs has bust been launched, "Girlfriend". Not only is this such a clever name to compliment song title to perfume name, he even made sure the commercial execution is just as provoking.
The camera angles and shooting is meant for the viewer to feel like they are the "girlfriend" during this torturous 1 minute long commercial. Way to go JB, you're sneaky ways to farther manipulated the minds of girls everywhere is commendable.
After watching the first 10 seconds of this, I can't help but to think, "thank God I'm NOT JBiebs girlfriend". Once you hit puberty, we'll talk.
However, as biased as I am, this commercial is meant for the targeted crowd, "Beliebers".
Belieber (n) :
The word "Belieber" refers to a fanatical devotee of the Canadian pop singer Justin Bieber. Use of the term predates 2010, and the existence of the community dates back to Bieber's early YouTube videos.
So, I applaud the efforts and most likely successful campaign at grabbing the attention of the Beliebers out there. It is a clever way to use emotional pull on the heartstrings of every adolescent girl out there. However, if placed on a perceptual map, this "Girlfriend perfume" would fall short of glamorous.
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