I had the most fortunate opportunity to visit Lugano, Switzerland for a study abroad program through the marketing department at Virginia Tech. This 4 month long journey was by far the most rewarding, influential, eye-opening, cultural-shocking experience of my life. Not only did I get to travel to 11 countries, I was able to enjoy it with 44 of the most amazing people I have had the privilege of meeting. Through this 18 credit academic study abroad program, I learned more than just my classes (consumer behavior, marketing research, etc.). The ability to be placed in a foreign country with minimal “hold-handing” by our supervisors was the best way to explore this wonderful place. We were required to travel every weekend and were also given three 10-day breaks. It was up to us to figure out where we were going, how we were getting there, and what we would do once we got to the end location. Whether it is eating paella in Spain, learning about spices in Morocco, photographing the hills of Tuscany, or cheering on the rugby team in Dublin, I will forever cherish my experience abroad.
However, this post is not solely meant for me ranting and raving about my travels and cultural experiences. This post is about the inadequate advertising used to promote this wonderful, life-changing experience.
The first time I EVER heard of this particular study abroad was through word of mouth. One of my Divalicious friends went on this trip a year before me, and I read all of her blogs and immediately became addicted. Aside from the massive Study Abroad information fair, and the few emails Pamplin (the name of the business college at Virginia Tech) technically has sent out a here and there (but let's be real - nobody reads emails from Pamplin), the lack of advertising of this amazing experience is lacking.
From my studies thus far in Advertising, I think the Lugano study abroad needs to differentiate themselves from the rest of the study abroad programs. And Lugano has so much more to offer!
1. "study" abroad... right... right.
2. Three 10 day breaks to travel wherever you want in Europe (or africa!)
3. Classmates and peers that you are familiar with, taking classes all together in ENGLISH (not italian, because all you really to know is "ciao" "grazie" and "pizza")
4. Lots of attractive men (and women... if you swing that way)
5. Lots of FOOD
7. Bier
8. message me for more perks because I could literally list them for days
GUERRILLA MARKETING. That's what this program needs to really launch itself, redefine the meaning study abroad, and position itself as the premier travel experience out of them all.
To find out more about how this study abroad can grow, find out more, coming soon!
xo
Monday, December 10, 2012
University Directories
This summer, I was fortunate to finally get an internship, because as we all know, you will never, EVER, be employed without some sort of internship.
Being the marketing major I am, I decided to try out this thing called sales. Sales is not for everyone, however with the attitude and sass I have, I thought it would be a perfect fit for me. Naturally I think what I have to say, my opinions, and just everything in general should be seen and heard. I have a knack at persuasion and getting what I want. Some people may call this aggressive, but I think it's just being a Rockstar 24/7.
This 12 week intensive cold-call sales position truly tested my capabilities. Luckily, the week-long training in Chapel Hill, NC, prior to the start of the internship proved to be very useful. We learned the entire structure of a sales call, from introduction to close. Not only did I learn the sales call, but I learned the importance of each part of the sales call: why the first couple seconds is critical for gaining prospects, how to build rapport and a relationship, creating value in the product you are selling, and finally closing the sale with a confirmed agreement.
Being the marketing major I am, I decided to try out this thing called sales. Sales is not for everyone, however with the attitude and sass I have, I thought it would be a perfect fit for me. Naturally I think what I have to say, my opinions, and just everything in general should be seen and heard. I have a knack at persuasion and getting what I want. Some people may call this aggressive, but I think it's just being a Rockstar 24/7.
This 12 week intensive cold-call sales position truly tested my capabilities. Luckily, the week-long training in Chapel Hill, NC, prior to the start of the internship proved to be very useful. We learned the entire structure of a sales call, from introduction to close. Not only did I learn the sales call, but I learned the importance of each part of the sales call: why the first couple seconds is critical for gaining prospects, how to build rapport and a relationship, creating value in the product you are selling, and finally closing the sale with a confirmed agreement.
I was stationed in Blacksburg with two other sales reps – within Blacksburg, we created territories that were specific to each rep. We were essentially selling advertising space in the back of the student planner for Virginia Tech. Advertising spots came in different shapes and sizes, and depending on how much exposure the particular company wanted, different prices were allotted.
My first couple weeks in the field were very difficult. Being in Blacksburg, I had this predisposed perception that everyone was friendly and wanted to talk to me. False. Some of these owners in these mom-and-pop shops were brutal. It's like, GIVE ME A BREAK. I am a college student, not a pterodactyl trying to come in your shop and wreck havoc!
However, once some hurdles were jumped (others humiliatingly shambled...) it was a cool learning experience once I got in the aspect of helping the business design their ads that would be run in the student planner. Working side by side with the owners, having their trust, and making big decisions that would eventually be 100% representing of their company was a awesome.
However, once some hurdles were jumped (others humiliatingly shambled...) it was a cool learning experience once I got in the aspect of helping the business design their ads that would be run in the student planner. Working side by side with the owners, having their trust, and making big decisions that would eventually be 100% representing of their company was a awesome.
And that's my little two-cents of my first sales position.
I was born this way.
xo
-Diva
-Diva
The trendy Meme
Meme (n) :
An Internet meme may take the form of an image, hyperlink, video, picture, website, or hashtag. It may be just a word or phrase, including intentionally misspelling the word “more” as “moar” or “the” as “teh.” These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources. They may relate to various existing Internet cultures or subcultures, often based on sites like 4chan, tumblr, and numerous others. Don't forget PINTEREST :) post coming soon about this addicting drug.
An Internet meme may take the form of an image, hyperlink, video, picture, website, or hashtag. It may be just a word or phrase, including intentionally misspelling the word “more” as “moar” or “the” as “teh.” These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources. They may relate to various existing Internet cultures or subcultures, often based on sites like 4chan, tumblr, and numerous others. Don't forget PINTEREST :) post coming soon about this addicting drug.
Public relations, advertising, and marketing professionals have embraced Internet memes as a form of viral marketing and guerrilla marketing to create marketing "buzz" for their product or service. The practice of using memes to market products or services is known as memetic marketing. Internet memes are seen as cost-effective, and because they are a (sometimes self-conscious) fad, they are therefore used as a way to create an image of awareness or trendiness.
Thank you Wikipedia for that insightful definition.
Basically, these "memes" are trending so much lately, I don't think I can go without seeing at least 15 a day. But I'm not complaining. These sarcastic sayings and words ironically depicting the picture that they are representing literally leave me LOLing at times
Some of the most widely recognized memes are
Basically, these "memes" are trending so much lately, I don't think I can go without seeing at least 15 a day. But I'm not complaining. These sarcastic sayings and words ironically depicting the picture that they are representing literally leave me LOLing at times
Some of the most widely recognized memes are
- Grumpy Cat
- Rediculously photogenic man
- Anything with Ryan Gosling
- Willy Wonka's Sarcasm
- LOL Catz
- Kristen Stewart's emotions
The list goes on.
But as previously mentioned, this viral form of media has served other purposes in the marketing and advertising world. Meme's are not seen as threatening, they are meant to be visually enjoyed without any complicated messages thrown in the mix. That is why advertisers subtly are starting to use and promote the use of memes.
But as previously mentioned, this viral form of media has served other purposes in the marketing and advertising world. Meme's are not seen as threatening, they are meant to be visually enjoyed without any complicated messages thrown in the mix. That is why advertisers subtly are starting to use and promote the use of memes.
Grumpy Cat: A cat with an unfortunate face that looks as if the cat is constantly grumpy. The memes focus around the cat's face expression with words and descriptions that are pessimistic to the extreme. HILARIOUS. Recently, the owners of this adorable cat was on the Today Show. The family is currently promoting more and more campaigns for Grumpy Cat and have even set up its own website, apparel, and other promotional tools. This all happened because of the use of social media and the viral MEME!
Now, if only I can get my face to become a Meme. What do you think the captions would be?
xo
-Diva
Now, if only I can get my face to become a Meme. What do you think the captions would be?
xo
-Diva
Sunday, December 9, 2012
Sonic
Dear fellow Diva,
Put down your salad, let's not try to pretend that every once in a while you crave some good, greasy, deep-fried food now and then. Whenever I think about indulging in regrettable cheesy-tots, I automatically think about Sonic.
Sonic's commercial style is nothing less than sarcastic, raw-humor, mixed with a documentary-esque feel. Every commercial is basically the same idea: 2 people sitting in a car at the drive-through making punny and sarcastic remarks about the food they are eating. The only things that change in each commercial are the different menu items being critiqued, but the humor remains the same. Sonic relies on the use of a story-line commercial execution. Using the same "characters" in most of the commercials, but still incorporating that raw
The raw enthusiasm and conversation-like tone of the commercials makes me want to hop in the passenger seat and join in on the good memories being created with the box of Jumbo Popcorn Chicken. Pure bliss is what is being shown in this comical commercials.
The objective Sonic is showing in these creative commercials is that Sonic is easy to enjoy and conveniently available for whomever needs some comfort food.
I always enjoy watching this effortlessly created masterpiece - it makes me stop calorie counting for 31 seconds, and makes me mapquest the nearest Sonic.
xo
-Diva
Boyfriend
Dear Fellow Diva,
I really hope none of you have fallen captive to the "Belieber" trend that's unfortunately occurring. JBiebs, the "pop sensation" infiltrated the minds of the youth... adults... and elderly. Why does this barely-legal boy think he can seduce his way through the use of perfume?! Just stop.
So you may or may not have heard of thesong called "Boyfriend". Well, it so happens that a new perfume (yes, perfume) from JBiebs has bust been launched, "Girlfriend". Not only is this such a clever name to compliment song title to perfume name, he even made sure the commercial execution is just as provoking.
The camera angles and shooting is meant for the viewer to feel like they are the "girlfriend" during this torturous 1 minute long commercial. Way to go JB, you're sneaky ways to farther manipulated the minds of girls everywhere is commendable.
After watching the first 10 seconds of this, I can't help but to think, "thank God I'm NOT JBiebs girlfriend". Once you hit puberty, we'll talk.
However, as biased as I am, this commercial is meant for the targeted crowd, "Beliebers".
Belieber (n) :
The word "Belieber" refers to a fanatical devotee of the Canadian pop singer Justin Bieber. Use of the term predates 2010, and the existence of the community dates back to Bieber's early YouTube videos.
So, I applaud the efforts and most likely successful campaign at grabbing the attention of the Beliebers out there. It is a clever way to use emotional pull on the heartstrings of every adolescent girl out there. However, if placed on a perceptual map, this "Girlfriend perfume" would fall short of glamorous.
I really hope none of you have fallen captive to the "Belieber" trend that's unfortunately occurring. JBiebs, the "pop sensation" infiltrated the minds of the youth... adults... and elderly. Why does this barely-legal boy think he can seduce his way through the use of perfume?! Just stop.
So you may or may not have heard of thesong called "Boyfriend". Well, it so happens that a new perfume (yes, perfume) from JBiebs has bust been launched, "Girlfriend". Not only is this such a clever name to compliment song title to perfume name, he even made sure the commercial execution is just as provoking.
The camera angles and shooting is meant for the viewer to feel like they are the "girlfriend" during this torturous 1 minute long commercial. Way to go JB, you're sneaky ways to farther manipulated the minds of girls everywhere is commendable.
After watching the first 10 seconds of this, I can't help but to think, "thank God I'm NOT JBiebs girlfriend". Once you hit puberty, we'll talk.
However, as biased as I am, this commercial is meant for the targeted crowd, "Beliebers".
Belieber (n) :
The word "Belieber" refers to a fanatical devotee of the Canadian pop singer Justin Bieber. Use of the term predates 2010, and the existence of the community dates back to Bieber's early YouTube videos.
So, I applaud the efforts and most likely successful campaign at grabbing the attention of the Beliebers out there. It is a clever way to use emotional pull on the heartstrings of every adolescent girl out there. However, if placed on a perceptual map, this "Girlfriend perfume" would fall short of glamorous.
NOH8
Dear Fellow Diva,
MISSION STATEMENT : The NOH8 Campaign is a charitable organization whose mission is to promote marriage, gender and human equality through education, advocacy, social media, and visual protest.
This campaign is very eye-catching - and for a good reason. I truly respect the idea behind this campaign solely because it is not as aggressive in regards to other gay-right movements. And as every diva knows, you ain't a diva unless 5 of your 6 closest friends are all your gay "besties".
The execution behind these print ads are very simple: Photos feature subjects with duct tape over their mouths, symbolizing their voices being silenced by Prop 8 and similar legislation around the world, with "NOH8" painted on one cheek in protest. The campaign began with portraits of everyday Californians from all walks of life and soon rose to include politicians, military personnel, newlyweds, law enforcement, artists, celebrities, and many more.
The big idea here is plain and simple: Spread the love, y'all. Ain't nobody got time for hate.
xo
-Diva
Uniqlo Creative
Objective: Flaunt UNIQLO as a higher quality alternative with more options to complete the perfect outfit
SMP: Express yourself with the missing piece of the puzzle (Wear your heart on your sleeve)
Our Big Ideas:
1. Foundation for a better 'fit
Through our research we've noticed that UNIQLO primarily sells basic clothing styles - when put together, it creates a unique outfit (or 'fit). The wide variety of clothing that UNIQLO offers is the starting point for their stylish ambitions. Focuses on options, starting an outfit, evolving from simple styles to something greater. Executions are:
Evolution starts here (included in ppt): Simply enough, styles are created by you at UNIQLO. We've come so far already, you get to choose where we go from here. Media agnostic - could be used as print ad, online banner, bus/subway/street art
Facebook application: We're creating a facebook app which allows shoppers to use a virtual mannequin to piece together their perfect outfit. We're using a "clothes pyramid" (like the food pyramid) which will help shoppers customize their outfit with shoes & accessories along with the "foundations": pants, shirts, etc.
2. Be YOUnique
This idea promotes individuality in fashion. An outfit is the ultimate form of expression - we are what we wear. Plus, it's not always what you wear. It's how you wear your clothes. This idea focuses on: "wearing your heart on your sleeve", freedom of expression, the consumer's right to build their own style & wardrobe. Executions are:
Personality in the absolute (included in ppt): Taken from UNIQLO's phrase "clothing in the absolute" - an abstract take on individuality. "In the absolute" means perfect in quality or nature, completeness. UNIQLO has everything you need to complete the puzzle. We envision the UNIQLO shopper as the lone oreo among a bowl of chocolate chip cookies - the one who stands out in a crowd because their style is not limited by restrictions or exceptions. (another definition)
The perfect mismatch (included in ppt): Your clothing is who you are - not everything has to match & nothing has to be "right" by anyone else's standards. UNIQLO provides all the options you need to express your innermost thoughts & feelings. Media agnostic - could be print, online, street art, etc.
We've got the pieces, you put it together: An execution expressing the consumer's freedom to be their own stylist. Print ad.
Our Big Ideas:
1. Foundation for a better 'fit
Through our research we've noticed that UNIQLO primarily sells basic clothing styles - when put together, it creates a unique outfit (or 'fit). The wide variety of clothing that UNIQLO offers is the starting point for their stylish ambitions. Focuses on options, starting an outfit, evolving from simple styles to something greater. Executions are:
Evolution starts here (included in ppt): Simply enough, styles are created by you at UNIQLO. We've come so far already, you get to choose where we go from here. Media agnostic - could be used as print ad, online banner, bus/subway/street art
Facebook application: We're creating a facebook app which allows shoppers to use a virtual mannequin to piece together their perfect outfit. We're using a "clothes pyramid" (like the food pyramid) which will help shoppers customize their outfit with shoes & accessories along with the "foundations": pants, shirts, etc.
2. Be YOUnique
This idea promotes individuality in fashion. An outfit is the ultimate form of expression - we are what we wear. Plus, it's not always what you wear. It's how you wear your clothes. This idea focuses on: "wearing your heart on your sleeve", freedom of expression, the consumer's right to build their own style & wardrobe. Executions are:
Personality in the absolute (included in ppt): Taken from UNIQLO's phrase "clothing in the absolute" - an abstract take on individuality. "In the absolute" means perfect in quality or nature, completeness. UNIQLO has everything you need to complete the puzzle. We envision the UNIQLO shopper as the lone oreo among a bowl of chocolate chip cookies - the one who stands out in a crowd because their style is not limited by restrictions or exceptions. (another definition)
The perfect mismatch (included in ppt): Your clothing is who you are - not everything has to match & nothing has to be "right" by anyone else's standards. UNIQLO provides all the options you need to express your innermost thoughts & feelings. Media agnostic - could be print, online, street art, etc.
We've got the pieces, you put it together: An execution expressing the consumer's freedom to be their own stylist. Print ad.
Wednesday, December 5, 2012
J'adore Dior
Dear Fellow Diva,
This is one the sexiest, most eye-catching, stunning, dramatic, glamorous commercial streaming currently on TV. When Charlize Theron is your spokeswomen, there is no room for nothing less that glam, fab, and fame.
The entire commercial is focused around Charlize getting ready and pampered to walk down the runway in the most gorgeous gown and jewelry. Hard life Charlize... Anyway, the aesthetics, background music, and dramatization of the commercial fits perfectly with Dior's entire haute-couture fashion line.
Objective:
Through this commercial, Dior uses beautiful women (Marilyn Monroe and Charlize Theron) to establish the beauty of their perfume. Dior wants women to be envious, yearning to look, feel, and smell like these women. But as we all know, a good make-up artist, some tight spanks, and enough caffeine can get you to that same runway Char is walking down.
Target:
Rich bitches... just kidding... but really though.
Using Charlize as the poster-woman was a great move by Dior. You go Dior! Not only does Char radiate natural beauty, she isn't too threatening to think that it is impossible to achieve such beauty. Charlize also does a good job at not using blow, going to jail, or catfighting at the bar (cough, L. Lohan, cough). Charlize speaks to other woman in the world and is a quality role model. Because of this, Dior is targeting women who want to feel just as fabulous as Char seems to be feeling was she struts her perfectly sculpted body down the runway.
Insight:
Remember that one song by Shania Twain (her only song..) "Man, I feel like a woman."? Well, that's the idea happening here. Feel like a woman in the most glamours way. (because putting on perfume will obviously make that happen instantly)
Single Minded Proposition:
"You, too, can smell like Marilyn Monroe and Charlize Theron. Dior."
It is outlandish to think that just using this perfume will automatically make you a diva over-night (it takes at least a week...). But it is nice to think that Dior is making this idea of being glamorous and fabulous just by the use of this perfume. I can dig it.
xo
-Diva
This is one the sexiest, most eye-catching, stunning, dramatic, glamorous commercial streaming currently on TV. When Charlize Theron is your spokeswomen, there is no room for nothing less that glam, fab, and fame.
The entire commercial is focused around Charlize getting ready and pampered to walk down the runway in the most gorgeous gown and jewelry. Hard life Charlize... Anyway, the aesthetics, background music, and dramatization of the commercial fits perfectly with Dior's entire haute-couture fashion line.
Objective:
Through this commercial, Dior uses beautiful women (Marilyn Monroe and Charlize Theron) to establish the beauty of their perfume. Dior wants women to be envious, yearning to look, feel, and smell like these women. But as we all know, a good make-up artist, some tight spanks, and enough caffeine can get you to that same runway Char is walking down.
Target:
Rich bitches... just kidding... but really though.
Using Charlize as the poster-woman was a great move by Dior. You go Dior! Not only does Char radiate natural beauty, she isn't too threatening to think that it is impossible to achieve such beauty. Charlize also does a good job at not using blow, going to jail, or catfighting at the bar (cough, L. Lohan, cough). Charlize speaks to other woman in the world and is a quality role model. Because of this, Dior is targeting women who want to feel just as fabulous as Char seems to be feeling was she struts her perfectly sculpted body down the runway.
Insight:
Remember that one song by Shania Twain (her only song..) "Man, I feel like a woman."? Well, that's the idea happening here. Feel like a woman in the most glamours way. (because putting on perfume will obviously make that happen instantly)
Single Minded Proposition:
"You, too, can smell like Marilyn Monroe and Charlize Theron. Dior."
It is outlandish to think that just using this perfume will automatically make you a diva over-night (it takes at least a week...). But it is nice to think that Dior is making this idea of being glamorous and fabulous just by the use of this perfume. I can dig it.
xo
-Diva
Starbucks
'Tis the season, Divas!
That's right, I'm going there. Time to talk about the most addicting, "classy", I-think-I-am-cool-because-I-am-holding-a-Sbucks-cup (we all know it's empty...) coffee shop of all time!
It all started when we were in high school and every girl found out about this new beverage called a "frappucino". This was the beginning of an endless love affair that will always be the number one coffee shop of choice. Starbucks.
What is so appealing about this coffee shop that makes every girl crave a trip in the morning (or afternoon... or evening)? Starbucks has grown from such a small business to globally expanding throughout the world on every block of every city (even the ones that don't matter). Through extensive advertising, Starbucks has made a name that will forever resonate in your caffeinated heart.
Don't get me wrong, Starbs is more than just its coffee (even if the americano tastes like muddy water). The ambiance, low lighting, over-priced drinks, and free wi-fi is enough to attract ANYONE, and that's exactly who they are targeting:
It's also a great place to make you feel important, and everyone wants to feel important.
The problems Starbucks potentially have are:
That's right, I'm going there. Time to talk about the most addicting, "classy", I-think-I-am-cool-because-I-am-holding-a-Sbucks-cup (we all know it's empty...) coffee shop of all time!
It all started when we were in high school and every girl found out about this new beverage called a "frappucino". This was the beginning of an endless love affair that will always be the number one coffee shop of choice. Starbucks.
What is so appealing about this coffee shop that makes every girl crave a trip in the morning (or afternoon... or evening)? Starbucks has grown from such a small business to globally expanding throughout the world on every block of every city (even the ones that don't matter). Through extensive advertising, Starbucks has made a name that will forever resonate in your caffeinated heart.
Don't get me wrong, Starbs is more than just its coffee (even if the americano tastes like muddy water). The ambiance, low lighting, over-priced drinks, and free wi-fi is enough to attract ANYONE, and that's exactly who they are targeting:
- Coffee lovers
- Non coffee lovers
- My mom
- People who want to be cool
- People who are cool
- Divas
- College students "studying"
It's also a great place to make you feel important, and everyone wants to feel important.
The problems Starbucks potentially have are:
- The over-priced coffee drinks (c'mon, I know the pumpkin spice lattes are back in season and over-anticipated, but SEVEN dollars. I could buy 10 meals from Taco Bell on a budget like that.)
- The green naked mermaid
- Over-exposure (we get it, you want to be seen, heard, and recognized. HUA!)
But no matter what Starbucks chooses to do, they will be the leading coffee distributor for a long time to come.
So go get your "non-fat sugar-free hazelnut iced latte" - you deserve it!
xo
-Diva
Sunday, December 2, 2012
A helpful guide to finding "the BIG idea"
http://www.slideshare.net/patlaw/the-big-idea-in-5-steps#btnNext
The 21 year old Diva's Xmas Wish List
GINA’S (Diva's) CHRISTMAS WISH LIST
Bobbi Brown Extreme Party Mascara $25
http://www.bobbibrowncosmetics.com/product/2332/8137/Makeup/Eyes/Mascaras/Extreme-Party-Mascara/index.tmpl
macys, ulta, sephora
http://www.bobbibrowncosmetics.com/product/2332/8137/Makeup/Eyes/Mascaras/Extreme-Party-Mascara/index.tmpl
macys, ulta, sephora
Too Faced Chocolate Soleil Matte Bronzer $29
https://www.toofaced.com/p-1023-chocolate-soleil-matte-bronzing-powder.aspx?
Macys, ulta, sephora
https://www.toofaced.com/p-1023-chocolate-soleil-matte-bronzing-powder.aspx?
Macys, ulta, sephora
Sephora Pro Bronzer Brush $36
http://www.sephora.com/pro-bronzer-brush-48-P313015
sephora
http://www.sephora.com/pro-bronzer-brush-48-P313015
sephora
Burberry Perfume $52
http://www.sephora.com/brit-eau-de-toilette-P49979
macys, ulta, sephora
http://www.sephora.com/brit-eau-de-toilette-P49979
macys, ulta, sephora
Down comforter $45+
http://www.overstock.com/Bedding-Bath/Down-Comforters/(,60),/price,/756/subcat.html?sort=Top+Sellers
http://www.overstock.com/Bedding-Bath/Down-Comforters/(,60),/price,/756/subcat.html?sort=Top+Sellers
Tennis shoes $45+
http://www.dickssportinggoods.com/product/index.jsp?productId=12546543&ppp=150&cp=4406646.4413987.4417990.4418168
dicks sporting goods, dsw, athletic stores
http://www.dickssportinggoods.com/product/index.jsp?productId=12546543&ppp=150&cp=4406646.4413987.4417990.4418168
dicks sporting goods, dsw, athletic stores
Earrings AND Bracelets from Francesca’s or Brighton
http://www.francescas.com
short pump, stony point
http://www.francescas.com
short pump, stony point
Slow cooker (crockpot) $25+
http://www.overstock.com/Home-Garden/Slowcookers/19127/subcat.html?sort=Top+Sellers
www.crockpot.com
http://www.overstock.com/Home-Garden/Slowcookers/19127/subcat.html?sort=Top+Sellers
www.crockpot.com
Yoga pants $20+
Victoria’s secret gift card $20+
Visa gift card $20+
Target gift card $20+
Blythe gift card $40+
OPI or Essie nail polish $7+ (target)
Slippers $15+
Black Blazer, Leopard Blazer $35+
Business Suit
MONEY$$$$$$$$$$$$$$$$$$$$$$
Victoria’s secret gift card $20+
Visa gift card $20+
Target gift card $20+
Blythe gift card $40+
OPI or Essie nail polish $7+ (target)
Slippers $15+
Black Blazer, Leopard Blazer $35+
Business Suit
MONEY$$$$$$$$$$$$$$$$$$$$$$
My personal brand: Gina Grimes
Dear Fellow Diva,
For my Marketing Communications class, our semester long project was focused around creating and launching our personal brand. What is a personal brand? It's putting yourself in the limelight, highlighting your career objectives and goals, and distinguishing yourself from the rest of the crowd. I was fortunate enough to create my personal brand and will be launching it through social media sites very soon.
For my Marketing Communications class, our semester long project was focused around creating and launching our personal brand. What is a personal brand? It's putting yourself in the limelight, highlighting your career objectives and goals, and distinguishing yourself from the rest of the crowd. I was fortunate enough to create my personal brand and will be launching it through social media sites very soon.
Good. Great. Golden.
I believe that all of my attributes set me apart from the crowd: I create my own path for success.
My name is Gina Grimes and I am majoring in Marketing Management at Virginia Tech. Originally from Richmond, Virginia, I am so thankful to be part of the Virginia Tech, Blacksburg community filled with great professors and loving friends; a place I can call my second home. Finishing up my senior year of Virginia Tech, I have experienced many rewarding moments throughout this four year journey.
I have been fortunate enough to already experience the wonders of the world through travel, jobs, and community involvement. My eagerness to learn is what fuels my passion for life. Working in many different job environments has molded my skills and personal characteristics into the confident, persevering woman I am today.
My numerous classes, influential peers, genuinely committed professors, and countless hours of hard work have also been influential. Being a marketing major student has opened many doors so far in my academic life. My constant hard work, in and out of school, will take me places. My experiences have shown me not only what I am good at, but where I want to go with my skills and capabilities I have cumulated over the years. This personal blog is here to show you what I am made of, where I have been, and where I plan to go. I am Good. Great. Golden.
Career Focus: Advertising, consulting, sales“Nothing is impossible. The word itself says ‘I’m Possible”"
-Audrey Hepburn
Maybe it's Maybelline
The Colossal Cat Eyes, Volum' Express Mega Plush, Great Lash, Falsies
This post will be dedicated to one of the most necessary make products out there: mascara. What better product to talk about than the constant-running commercials of Maybelline. Every girl in one point of there life has purchased Maybelline mascara. I bet if you are reading this post right now, you have anywhere between 2-4 (used or unused) Maybelline mascaras in your sparkly make-up bag. But what is it about mascara that women automatically think of choosing Maybelline? What is it about their advertising/product/brand reputation that still has every girl getting in their Toyota to drive to the nearest CVS just to purchase a new tube of this black, liquid eye-transformer?
MASCARALove big, bold, dramatic lashes? Or do you prefer a more natural yet noticeable look? Maybelline New York’s superior brush technology and innovative formulas let you create whatever lash look you set your eyes on. Choose lengthening or volumizing formulas; incredible curl or amazing definition. Maybelline makes it happen.
Everyone has seen a Maybelline mascara commercial at some point in their life - and I am guessing you just watched one about an hour ago. This company uses the same structure, production, and campaign idea for EVERY mascara they launch. For example, the new Cat Eyes mascara commercial has recently been launched on TV. Besides having a different model and an appearance of a tiger... I see no difference in the execution of every single Maybelline commercial. But maybe that's exactly what they are going for.
When thinking about it more, I guess keeping the same structure of all mascara commercials for Maybelline can be beneficial for the company. It doesn't matter which mascara is being advertised, all that matters is I KNOW that is Maybelline. The dramatic British over-voice, the beautiful women, and the bright packaged colors of the product are all very similar within every commercial. Their brand identity is set. But what about trying to differentiate the mascaras? That has yet to be a solidified factor they focus on, and that is the big problem.
It's clear that the objective of these commercials is to visually appeal to the main target (WOMEN), that choosing to use the mascara will make your lashes more voluminous, longer, healthier, yadda yadda.
Even though I am an active consumer of their mascara products, it would be great if they could find a more effective approach is distinguishing the mascaras from each other with their "different" commercial ad campaigns I did not realize that the "new" Cat Eyes mascara was literally a new commercial until the 6th time I saw it.
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