I know I am not the only Diva out there who likes to indulge in some of the best high-caloric, fatty-filled foods out there. But lets be real, I am neither a 6 year old girl with a growing body and speedy metabolism nor a boy who can eat whatever he wants and still have a rockin' body. Unfortunately for us women, we have to watch what we eat AND exercise if we want any hope of achieving Halle Berry's body in Catwoman. Lucky for us, Sensa is a new weight-loss supplement here to help our cravings:
"Sensa was designed to work with your sense of smell to help trigger Sensory Specific Satiety"
....right.
I first became introduced to this new sensational diet "sprinkle" after seeing one of their commercials on TV -- check it out
Naturally, with every new hot, on-the-market diet method that is introduced, I am somewhat intrigued and what to know more. After analyzing this Sensa commercial, their biggest problem was I had no idea what the hell sensa did and how it even worked. The only indication I could gather was that you apparently shake and sprinkle this magical powder on food and then you lose a bunch of weight. Too good to be true? You decide.
So what IS the problem?
As previously mentioned - the commercial does a poor job at even indicating what the product is, how you use it, or any other important information of this dietary supplement. They are trying to get the audience to check out the website for all of the information about Sense instead of listing the main ideas and objectives on the commercial. They do what most dieting strategist do and try to get your attention by showing weightloss successes and results from average, every-day people. So how the hell are they differentiating themselves from Nutrisystem, Weight Watchers, or Hydroxycut?
Their current advertising objective holds true with some of my previously mentioned ideas. They are pulling at the guilt strings of all over-weight, health cautious girls out there. They want to appeal to muliple crowds, more than women, so they of course had to ad in a couple men with testimonials of how much weight they loss as well.
The insight that Sensa is targeting basically screams:
"I want to lose weight, but I want to be able to eat all the foods I currently eat."
or
"I want to be skinny like Jessica Alba, but I need something that is easy to use."
Sensa's single minded proposition is somewhat still vague to me only if I am going off of the commercial itself - but being the smart Diva I am, I decided to venture into their website to dig a little deeper into what exactly they want to be portrayed as: Tired of using salt? Sprinkle, eat, and lose weight with Sensa.
Sensa needs to work harder on their campaign and advertising - they are too vague and sloppy with their execution. They did a good job at transforming the WAY you can use a weight loss product (shaking and sprinkling the product like a salt shaker), but when it comes down to cold, hard facts - what makes Sensa's supplement any better than the rest?
Ciao for now
xo
-Diva
No comments:
Post a Comment