So tonight and tomorrow, I get the joy of listening to Brandon Thornton speak on behalf of Wieden+Kennedy. You all probably are wondering why I am even posting about this, because most of y'all have never heard of W+K. Have you ever heard of the famous slogan, Just Do It - Nike? Yeah, I got your attention now. Well low in behold, this independently owned American advertising agency is best known for is numerous works with Nike. And for all of you Divas out there who sport around Norts (Nike Shorts) - we all are well aware of the well-known tagline of Just Do It.
W+K has worked only many campaigns with Nike, Coke, ESPN, Honda, Old Spice, and many other big-named companies. W+K is a prime example of what you SHOULD do when advertising. Their successes and contributions to many different companies have positioned them into the dominant advertising agency force they are today.
After the presentation that Brandon gave, it was interesting to hear him even admit that big time agencies such as W+K have their own problems and issues to deal with. With such a high reputation of being the best, how do they continue to create innovative ideas and creative methods to create successful campaigns for their clients?
One of the key features that stood out from the rest is that they promote the idea to "walk in stupid". The idea to "fail/fall harder" is genius! This insight the company has for themselves is a reassuring method to keep their employees motivated. I know I would be motivated. Now, if only these principles were instilled with all of my professors...
After the presentation that Brandon gave, it was interesting to hear him even admit that big time agencies such as W+K have their own problems and issues to deal with. With such a high reputation of being the best, how do they continue to create innovative ideas and creative methods to create successful campaigns for their clients?
One of the key features that stood out from the rest is that they promote the idea to "walk in stupid". The idea to "fail/fall harder" is genius! This insight the company has for themselves is a reassuring method to keep their employees motivated. I know I would be motivated. Now, if only these principles were instilled with all of my professors...
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