Dear fellow Diva,
If there is one thing a Diva loves more than hearing her
own name, it’s hearing the word “chocolate”.
And what better comes to mind than the humorous new commercial of
M&M’s “One Track Mind” featuring Ms. Brown (the M&M character). M&M generally always has some quality
commercials featuring the M&M clan and all their glory – but this
commercial has been one of my faves recently.
If you haven’t seen this commercial yet, stop reading now and watch it here! This commercial is clearly tugging at the romance and
sexual-attraction strings of all women with the obvious appearance of the Latin
heartthrob, William Levy. Not only is M&M trying to bring a new,
fierce positioning of its brand with this fine male-human being, but they are incorporating
humor to make M&M’s brand more lighthearted. I appreciated their clever
advertising strategy in this particular commercial because now I really want
some M&Ms… and Mr. Levy. I give this
chocolate-delight commercial a B+; I
would score higher if I was the one in the commercial instead of Ms. Brown.
This is just one commercial of many, MANY chocolaty
visual appealing commercials that M&M has.
They have done a phenomenal job at creating a personality and characters
to their brand – this strategy not only attracts audiences, but it makes them
waiting for new commercials to come out.
I can’t wait to see what’s next… Bradley Cooper, anyone?
xo
-Diva
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